‘Delulu' isn't just a quirky term; it's a cultural shift. Dive into the world of delusional trends, from radical self-confidence hacks to coping mechanisms, and discover what it means for today's brands.

AI is revolutionising marketing, but where do we draw the line between innovation and intrusion? Join Soch Studio in this deep dive into the AI conundrum.

The holiday season is synonymous with growth and sales, with brands jostling for space in a competitive market. In our latest guide, discover underrated strategies tailored for Australian digital marketers. Whether it's leveraging the TikTok craze or tuning the e-commerce experience, ensure your brand shines brighter this festive season!

From 80s disco vibes to today's digital designs, neon is making a vibrant comeback. Dive into neon's history, its surge in branding, and tips to light up your brand's future.

From a refurbished truck in Brooklyn to nearly 30 renowned stores, explore Van Leeuwen's branding odyssey. Uncover their dynamic rebranding strategies and how innovative collaborations elevated their market presence.

In the face of a 95% revenue drop, July Luggage showcased the power of design-driven marketing, customer-centric innovation, and sheer perseverance. From identifying a unique market gap to becoming the official luggage choice for the Australian Olympic teams, explore July's inspiring journey to success.

Explore Djerf Avenue's rise to fame in the fashion industry through innovative marketing strategies. From TikTok dominance to a steadfast commitment to sustainability and body positivity, learn how this Swedish-born brand resonates with the Gen Z market. Delve into Djerf Avenue's unique blend of community-focused, unfiltered content, personalised marketing, and timeless design. A must-read for brands looking to connect with a new generation.