What We Offer:
Flexible and Customised Packages
While we offer three thoughtfully designed standard packages, we understand that one size doesn't always fit all. This is why we are open to crafting custom packages based on your specific business requirements.
Our services range from focused coaching sessions for those who need guidance, to comprehensive packages that handle all aspects of your digital marketing.
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ESSENTIALS
IDEAL FOR: Restaurants, Cafes, Wineries, AirBnbs, Florists
INCLUDES:
3-4 posts per week (Instagram & Facebook)
Fortnightly Reels (Instagram & TikTok)
3x Stories per week (Instagram & Facebook)
Quarterly content shoot
Social media guidelines booklet
Monthly reportingINVESTMENT: $1,800 + GST / month
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ENHANCED
IDEAL FOR: E-Commerce, Physio or Dental Practices, Hair Salons, Tourism Businesses, Franchises
INCLUDES:
4-5 posts per week on Instagram and Facebook
Weekly Reels (Instagram & TikTok)
4-5 posts per week on Twitter / X
3-4 posts per week on LinkedIn
4 x Stories per week
1 x Newsletter per week
1 x Blog per week
Quarterly content shoot
Brand & social media guidelines booklet
Monthly reportingINVESTMENT: $2,600 + GST / month
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ELITE
IDEAL FOR: High-End Hospitality, High-End Tourism, Schools, Clinics, Tech, Social Enterprises, Council / Government Enterprises
INCLUDES:
4-5 posts per week on Instagram and Facebook
Weekly Reels (Instagram & TikTok)
4-5 posts per week on Twitter / X
3-4 posts per week on LinkedIn
4 x Stories per week
1 x Newsletter per week
1 x Blog per week
SEO
Ad Management (Facebook & Google)
Consulting
Quarterly content shoot
Brand & social media guidelines booklet
Monthly reportingINVESTMENT: From $4,300 + GST / month (plus ad management fees and ad spend)
What to Expect:
Stage 1: Discovery and Strategy
AKA: UNDERSTANDING YOUR BRAND’S CORE
1. COMPREHENSIVE BRAND ANALYSIS:
We start by thoroughly understanding your brand's identity, mission, and vision. This includes exploring your brand's history, values, and unique selling propositions.
2. TARGET AUDIENCE PROFILING:
We delve into identifying and understanding your target audience – their behaviours, preferences, and pain points. This helps us create content that resonates with them on a deeper level.
3. GOAL SETTING:
Together, we define clear, measurable objectives. Whether it’s increasing brand awareness, generating leads, or boosting sales, we align our strategy with your business goals to ensure targeted results.
Stage 2: Creative Execution
TAILORED CONTENT CREATION
1. DETAILED APPROACH:
Our creative team collaborates closely with you to understand your brand’s voice and visual style. We then develop custom content that aligns with these elements.
2. DIVERSE FORMATS:
From captivating images and videos to engaging blog posts and infographics, we create a variety of content types to keep your audience intrigued and involved.
3. GOAL-ORIENTED CREATIVE:
Every piece of content is designed with a specific goal in mind, whether it's to increase brand awareness, drive sales, or engage your community. This ensures that our creative efforts contribute directly to your business objectives.
Stage 3: Content Scheduling
STRUCTURED AND STRATEGIC POSTING
1. CONTENT CALENDARS
We create detailed content calendars on a fortnightly or monthly basis, tailored to your brand’s unique requirements. This allows us to plan a diverse range of content that aligns with your marketing goals and brand voice.
2. CLIENT APPROVAL
Before anything goes live, you get a preview of the upcoming content. This collaborative step ensures that all content resonates with your brand's ethos and meets your approval.
3. SCHEDULING
Once approved, we schedule your content in advance. This proactive approach ensures a consistent and regular online presence, crucial for keeping your audience engaged and your brand relevant.
Stage 4: Monthly Analysis and Reporting
DATA-DRIVEN INSIGHTS FOR CONTINUOUS IMPROVEMENT
1. REGULAR MONITORING:
We track the performance of each content piece, using metrics like engagement rates, click-through rates, and conversion rates.
2. REPORTING
You’ll receive comprehensive monthly reports detailing your campaign’s performance. These reports include not just data, but also insights and recommendations for future strategy.
3. DATA-DRIVEN ITERATIONS
We continuously adapt our strategies based on data insights. This means if we see certain content types performing better, we’ll focus more on those, ensuring your brand stays relevant and competitive.