Soch Studio Blog
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LEGO's Remarkable Turnaround: Lessons in Adaptive Marketing and Targeting New Audiences
Discover the remarkable story of LEGO's turnaround from a $800 million debt to billion-dollar sales. Uncover how their strategic focus on audience research, sustainability, and interactive experiences led to monumental success. This blog parallels LEGO's innovative tactics with Soch Studio's adaptive marketing strategies, offering valuable lessons for brands aiming to thrive in today's dynamic market.