Glossier, a name synonymous with 'authenticity' in the beauty industry, has mastered the art of crafting a social media strategy that does more than just sell products - it creates a community founded on authenticity. So how did they do it?

Going viral isn’t a guaranteed science. It's unpredictable, a tad wild, and requires a dash of bravado. You might not go viral overnight, but each post adds another log to your LinkedIn bonfire, helping you blaze brighter, reach further, and make a lasting impression.

AI is already here, transforming the marketing landscape as we know it. So, the question isn't whether you should use AI in your digital marketing strategy. The question is: can you afford not to?

Met Gala 2023: Marketing Lessons from the World of Fashion's Biggest Night.

In this case study, we will take a look at how Oatly approached its branding, its feasibility, and what other brands can learn from it.

Spotify's data-driven marketing approach has yielded impressive results. Spotify has more than 205 million premium subscribers and its user base has doubled since 2017.

By going against the grain and embracing an anti-marketing approach, Aesop has managed to carve out a unique space in the competitive beauty industry. Here are the key lessons we can learn from their extraordinary success.