Soch Studio Blog
Weekly Updates from the Marketing World.
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Unveiling the Secret Behind Mecca's Triumph Over Sephora in Australia: A Marketing Perspective
Explore the intriguing case of Mecca's dominance over Sephora in the Australian beauty industry. Learn how understanding local preferences and consumer behaviour is crucial for international brands to succeed. Discover key marketing insights from Mecca's personalised approach and how it contrasts with global strategies of other major players.
Mastering Marketing Agility: Lessons from the Stanley Cup Viral Sensation
Explore the power of marketing agility through the lens of the Stanley Cup viral story. Discover how quick, creative responses can transform a spontaneous moment into a marketing triumph, and learn how to implement agile strategies in your own brand's marketing efforts.
Design Trends 2024: Innovative Branding Strategies for the New Year
Dive into the evolving world of design with our comprehensive guide on the top trends for brands in 2024. Uncover the secrets of sustainability, retro vibes, minimalism, geometric shapes, hyperrealism, and more. Learn how these trends can transform your brand's image, keeping you ahead in the dynamic marketing landscape.
Mastering Black Friday: A Comprehensive Guide for Business Success
Unlock the secrets to a successful Black Friday and Cyber Monday with our in-depth guide. From crafting compelling email journeys to leveraging data-driven insights and real-life campaign examples, learn how to captivate customers and drive sales during the busiest shopping days of the year.
The Rise of 'Delulu': Embracing Delusion or a Cultural Shift?
‘Delulu' isn't just a quirky term; it's a cultural shift. Dive into the world of delusional trends, from radical self-confidence hacks to coping mechanisms, and discover what it means for today's brands.
Navigating the AI Frontier in Marketing: Embracing Potential, Preserving Authenticity
AI is revolutionising marketing, but where do we draw the line between innovation and intrusion? Join Soch Studio in this deep dive into the AI conundrum.
All I Want for Christmas is ROI: Holiday Marketing Insights for 2023
The holiday season is synonymous with growth and sales, with brands jostling for space in a competitive market. In our latest guide, discover underrated strategies tailored for Australian digital marketers. Whether it's leveraging the TikTok craze or tuning the e-commerce experience, ensure your brand shines brighter this festive season!
Neon in Design: The Bright Revolution in Modern Branding
From 80s disco vibes to today's digital designs, neon is making a vibrant comeback. Dive into neon's history, its surge in branding, and tips to light up your brand's future.
The Art of Marketing Mastery: Van Leeuwen’s Brand Evolution & Unique Strategies
From a refurbished truck in Brooklyn to nearly 30 renowned stores, explore Van Leeuwen's branding odyssey. Uncover their dynamic rebranding strategies and how innovative collaborations elevated their market presence.
A 1000% Growth After A 95% Loss: The Remarkable Journey of July Luggage
In the face of a 95% revenue drop, July Luggage showcased the power of design-driven marketing, customer-centric innovation, and sheer perseverance. From identifying a unique market gap to becoming the official luggage choice for the Australian Olympic teams, explore July's inspiring journey to success.
Djerf Avenue's Marketing Success: A Gen Z Approach to Sustainability, Authenticity, and Community Building
Explore Djerf Avenue's rise to fame in the fashion industry through innovative marketing strategies. From TikTok dominance to a steadfast commitment to sustainability and body positivity, learn how this Swedish-born brand resonates with the Gen Z market. Delve into Djerf Avenue's unique blend of community-focused, unfiltered content, personalised marketing, and timeless design. A must-read for brands looking to connect with a new generation.
Under the Microscope: Analysing Gem – A Trendy Revolution in the Oral Care Industry
Join us as we dissect Gem's triumphant entry into the oral care industry with natural and sustainable solutions. Our in-depth analysis explores the brand's astute understanding of its target audience, aesthetic appeal, influencer collaborations, and more. Discover how Gem's marketing aligns with current consumer demands and what your brand can learn from their success
5 Business Goals You'll Never Reach Without Marketing Expertise
You may remember when marketing was simply just an advertisement of some sort and door-to-door salesmen. It was niche, unheard of, and misunderstood.
But marketing has done a complete 180 in recent years. It’s now something your business can’t live without.
The Hidden Consequences of Neglecting Marketing Efforts
Marketing is an essential component of any business, no matter how trivial it may seem. We outline some of the hidden consequences you may not even know exist, but could damage your business from a lack of marketing …
Pinks, Pearls, and a Powerful Strategy: How the Barbie Movie Took over the World.
Explore the genius marketing strategies behind the Barbie movie's successful campaign. From iconic branding elements to innovative use of AI, discover how Barbie painted the town pink.
Threads Unthreaded: Navigating the Buzz of the Latest Social Sensation
Dive into the world of Threads—the latest offering from Meta—with our comprehensive guide. Discover its unique features, the shift from traditional social media, and its potential impact on the digital conversation
Discover Tasmania's Winter Wonderland: The Marketing Brilliance of the Off-Season Campaign
Winter in Tasmania. It’s usually synonymous with cold, dark nights, months of hibernation, and complex carbs. But that perspective is shifting. In this blog we’ll dive into the genius behind Tasmania's Off-Season Campaign and how it's turned the winter scene in Hobart into a bucket-list worthy experience.
Explore Key Indicators Your Business Requires Professional Marketing Assistance to Thrive and Succeed
Are you merely going through the motions with your marketing efforts, or are you genuinely able to pinpoint and create a robust marketing strategy for your products?
Rebranding Airbnb: Crafting a Memorable Brand Identity for Global Hospitality
The process of rebranding is a transformative journey that allows companies to redefine their image, resonate with their target audience, and reflect their evolving mission and values. In this article, we will explore the remarkable rebranding story of Airbnb, a company that successfully reinvented itself to align with its vision of belonging and hospitality. Discover how Airbnb's rebranding process unfolded, the changes it brought forth, and the significant impact it had on the sharing economy.
Embracing Authenticity: The Secret Behind Glossier’s Genuine Social Media Strategy and Community Building
Glossier, a name synonymous with 'authenticity' in the beauty industry, has mastered the art of crafting a social media strategy that does more than just sell products - it creates a community founded on authenticity. So how did they do it?