“Should I or Shouldn't I Show People Inside My Business?”

In today's digital age, the 9-5 work life has taken on a new sheen of glamour, thanks in part to social media. Platforms like TikTok, LinkedIn, and Instagram have transformed the way we perceive the workplace, making it a key element in brand storytelling. But why is showing the inside of your business so important?

The Glamour of the Workplace

Every thriving brand on social media today has one thing in common: they showcase the people and the culture within their business. This approach not only humanises the brand but also makes it more relatable and engaging to the audience.

Faces Behind the Brands

A brand without a face is like a book without a cover. In order for content to resonate, it's crucial to not just sell a product but also sell the workplace and the people within it. This strategy has proven successful for many brands, including Benefit Cosmetics, Conserving Beauty, Duolingo, Kic, and Penguin Books Australia.

Why Workplace Content Works

Meeting Audience Demand

Audiences are fascinated by office culture. The amount of interest in the daily operations of businesses like Shameless Media is proof that people love seeing behind the scenes, with Shameless Media co-founder Michelle Andrews saying,

“When we create content it works better when the workplace is the content.

Primarily the audience loves it so we’re meeting audience demand.

The amount of people who want to meet the shameless media team, the amount of people who want to see ins and outs of the office is crazy.”

TikTok is especially flooded with an influx of "workplace content," which has become a major trend.

What is Workplace Content?

Put simply, workplace content is any content created within the workplace, featuring the workplace, and shared on social media. Examples include:

Duolingo's quirky office antics
Shameless Media's team interactions
Penguin Books Australia's behind-the-scenes glimpses
Benefit Cosmetics' fun office challenges
Go-To Cosmetics' daily routines

Penguin Books Australia posts nothing but “office shenanigans” on their TikTok account, which has garnered over 77K followers.

The Shameless Media office are very present on social media, so much so that people frequently write in expressing how much they want to meet the team!

The Appeal of Office Culture

The truth is: we human beings are naturally so nosey! We love to see what others' 9-5s look like, the different roles, structures, office humour, and company culture. By putting your team online, you create mini celebrities out of them, making potential clients feel familiar and comfortable even before they meet you.

Breaking Down Barriers

Office content breaks down barriers and makes potential clients feel at ease. How many times have you hesitated to book a call with a company because you had no idea what to expect? Workplace content demystifies this process, making the initial meeting much more comfortable.

The girls behind Kic App didn’t just pay $$ for a billboard ad; they shared this BTS photo showing their excitement after seeing it out in the wild!

How to Get Started with Workplace Content

1. Shoot a Day in the Life

Capture a day in the life of your team once a month. This can be a fun, behind-the-scenes look at your operations.

2. Desk Interviews

Interview staff members at their desks about industry-related topics. Keep it light and engaging with "this or that" or "would you rather" questions.

3. TikTok Trends

Put your own spin on a TikTok trend. For example, "I'm a lawyer, of course I’m... [fill in the blank]."

4. Holiday Themes

Create themed content around holidays. For example, an Easter hot cross bun taste test or a Christmas office decoration contest.

The girls behind the Style-Ish podcast often share their workplace OOTD, plus other beauty and styling tips.

Tips for Effective Workplace Content

1. Keep It Authentic

Your content doesn’t need to be a full-on production. Stick to topics and a quality level that align with your brand, but remember that authenticity often trumps polish.

2. Meet Audience Demand

People on LinkedIn, TikTok, and Instagram are craving organic, behind-the-scenes content. By meeting this demand, you can gain loyal followers and stand out from the competition.

3. People Invest in People

Gone are the days when sleek, polished websites and infographics were enough. People now want to see real, everyday, relatable, and sometimes funny content.

Conclusion

Creating and sharing workplace content is a powerful strategy to humanise your brand, engage your audience, and break down barriers with potential clients. By showcasing your team and your office culture, you can create a sense of familiarity and trust that traditional marketing methods often fail to achieve.

Ready to start creating engaging workplace content? Follow the tips outlined in this guide and watch your brand's online presence thrive.

Join Us at Soch Studio

At Soch Studio, we admire and draw inspiration from such marketing ingenuity. Our goal is to help brands in Hobart and beyond achieve their full potential through creative and impactful marketing solutions. Contact us to discover how we can elevate your brand in the ever-evolving digital landscape.

Creating and Sharing Workplace Content: A Guide to Boosting Engagement