TikTok trends come and go at lightning speed, but should your brand jump on every bandwagon? In this post, we explore how to navigate trends like 'Demure Fall' while staying true to your brand’s identity. Learn the dos and don’ts of trend participation and ensure your content remains authentic, engaging, and consistent with your brand’s message.

Learn how Frank Body turned creative copywriting and influencer marketing into powerful tools for building a successful brand, and how you can replicate their strategies to grow your own business.

Dive into the world of Art-fluencer marketing, where brands like Apple and Marc Jacobs collaborate with talented TikTok creators to produce artistic content that subtly promotes their products, creating a captivating blend of art and advertising.

Should you show the inside of your business to the world? The answer is a resounding yes! Dive into our latest blog to find out how workplace content can boost your brand’s social media presence and engage your audience in authentic, meaningful ways.

The 2024 Paris Olympics are gearing up to captivate Gen Z like never before. With the inclusion of trendy sports such as breakdancing, skateboarding, and surfing, alongside innovative digital strategies, the Games are evolving to meet the preferences of a digitally native audience. Influencer partnerships, real-time social media engagement, and personalised content are transforming traditional sports viewership. Discover how these changes are setting the stage for a Gen Z-centric Olympics and what it means for brands aiming to connect with this dynamic generation.

Charli XCX's marketing campaign for her latest album, 'Brat,' combines traditional techniques with contemporary strategies, creating a multi-faceted approach that resonates deeply with today's audience. Discover the key takeaways from her masterclass in modern marketing.

Witchery Australia’s recent rebrand promises a “bold awakening.” But does it live up to the hype? We explore the new direction and its implications for the brand.

Netflix's handling of the 'Under Paris' movie launch is a masterclass in social media marketing. Discover how they turned audience feedback into viral content and learn key strategies for boosting engagement and building a loyal online community.

Marc Jacobs has mastered TikTok by embracing Gen Z humour, reshaping luxury branding for the digital age. Learn how their innovative approach is winning over the next generation of consumers.

Glossier, starting as a humble beauty blog, has risen to a valuation of $1.2 billion by mastering customer-focused marketing and creating a brand that speaks directly to consumers. Dive into the marketing strategies that powered their incredible journey.

April Fools' Day 2024 witnessed some of the most clever and ridiculously creative campaigns from brands like Dunkin' and Volkswagen. From imaginary doughnut-centric rebrands to the whimsical ID.3 Harlequin, explore how these brands leveraged humor to engage and entertain, proving once again that in the world of marketing, creativity knows no bounds.

Dive into the heart of Jacquemus' marketing success story. Learn how the brand's founder leveraged personal storytelling, strategic partnerships, and innovative campaigns to captivate the fashion world and beyond.